Sources: Apple to Intro Three New iPhones in ’17, Including a Curved Screen

According to a report from Japan’s Nikkei, Apple Inc. (NASDAQ:AAPL) is set to debut three new versions of its flagship iPhone next year, including one with a Samsung-like curved screen.

The highest-end model will have a very large screen — possibly larger than the current iPhone 6s Plus — where the edges of the device will be curved upward, said unnamed sources. From Nikkei:

Apple Inc. has come up with three new iPhone models for next year, including a premium handset that will sport a curved display like the one Samsung Electronics has adopted for its top-of-the-range smartphones, a source familiar with Apple’s plans told the Nikkei Asian Review.

“There will be a 4.7-inch model, another that will be 5.5-inches and a premium handset that will be either 5.5-inches or larger equipped with a screen bent on the two sides,” the source said, adding the first two will continue to have flat screens, like current Apple mobile devices.

This report suggests the company will only offer a minor upgrade to its device lineup at next month’s iPhone event, with a much larger update planned for next year.

It also illustrates Apple’s urgent need to offer a compelling new product in the face of declining sales and market share in the smartphone market. Apple’s smartphone unit sales fell 7.7% in Q2 of this year, and its market share plunged nearly 12%.

AAPL-2016-08-23

Apple shares were mostly flat at $108.60 in premarket trading Tuesday. The stock has gained about 3% since the start of 2016, compared with a 7% rise in the S&P 500 during the same period.

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