Nintendo’s Other Pokemon Game Sales are Skyrocketing on the Back of Pokemon GO

nintendo-logoJapanese videogame giant Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) may just see some benefits from Pokemon GO, as its older Pokemon game sales have surged amid a renewed interest in the franchise.

From Bloomberg:

The Kyoto-based company said last month it didn’t expect the app’s runaway success to have much direct effect on profits, but Pokemon Go seems to be casting a halo that is helping Nintendo’s other businesses. Shipments of Pokemon Omega Ruby and Alpha Sapphire, games for the 3DS handheld device, have more than doubled in Japan since the Pokemon smartphone app debuted in early July, according to data from gaming magazine Famitsu. The titles, which retail for about 4,600 yen ($45) each, have been available in Japan since late 2014. Weekly sales have almost reached 8,000 units, the publisher said, compared with 3,241 shipments during the first week of July.

So while Pokemon GO itself may not impact Nintendo’s bottom line, the smash hit is so popular that gamers are rediscovering older Pokemon games. Nintendo owns the publishing rights to the older games, which means it makes big profits on each sale — unlike Pokemon GO, which it did not develop.

While this news may help continue to buoy Nintendo’s share price in the near term, don’t expect it to bounce back to euphoric levels. NTDOY seems to have settled into a very tight trading range between $25 and $26, as investors continue to evaluate the company’s potential Pokemon benefits, and more importantly, its chances to launch a hit console next year.

Nintendo shares were unchanged at $25.50 in premarket trading Tuesday. The stock has gained nearly 48% this year, but is well off its recent highs around $38, when investors erroneously assumed the company would see huge benefits from Pokemon Go’s incredible success.


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