Apple’s Computer Lineup is in Dire Need of an Update

apple-macbook-proComputer and mobile device maker Apple Inc. (NASDAQ:AAPL) is sporting a lineup of computers that is way behind the technological curve, and that needs to change very quickly.

Apple fan site MacRumors has a Buyer’s Guide for Apple products. They cover the entire range of Apple’s product line, from iPhone and iPad to MacBooks to Apple Watches. Their unique approach to rating these products focuses on the upgrade cycle, or the amount of time it typically takes for Apple to issue a major update.

Based on the historic upgrade cycle, the site currently rates 6 out of 7 Apple computers as “Don’t Buy”:


In fact, Apple’s MacBook air — its most popular laptop — hasn’t been updated in 515 days. That’s a full 165 days over the average update latency, and there’s no clear update on the horizon, either.

As Apple’s computers get older and older, they risk losing market share to competitors. Microsoft is making some inroads with its new Surface laptop, and companies like H-P and Dell come out with new models at a frenetic pace. With iPhones seeing negative sales growth, Apple can ill-afford to see Mac sales and market share shrink as well.

Apple shares rose $1.72 (+1.63%) to $107.60 in Friday afternoon trading. AAPL has now gained 2.2% year-to-date, trailing the +7% gain in the benchmark S&P 500 in the same period.


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