Apple iPhone 7 Release Date is September 23, According to Leaked AT&T Retail Schedule

iphoneApple Inc. (NASDAQ:AAPL) may release its much-anticipated iPhone 7 on September 23, according to a leaked AT&T retail reset schedule.

From Apple news site 9to5Mac.com:

An official announcement about Apple’s anticipated September iPhone event is expected sometime later this month, and a new detail has emerged that hints at when we might actually be getting our hands on the new iPhone 7 … and it could be later than previously expected.

While Apple has unveiled and released new iPhones in September since the iPhone 5 in 2012, prominent leaker Evleaks first surfaced the rumor that new iPhone models would hit stores on September 16 following a pre-order period starting on September 9. From there we speculate that Apple’s September event will likely be held on September 7, two days after Labor Day and two days before pre-orders.

A new detail to consider comes in the form of a leaked AT&T retail schedule (below) detailing upcoming merchandising reset hours. Specifically, the guidance calls out September 9 and September 23 as dates for merchandising resets. This could suggest that advertising for pre-orders could be planned for September 9 as expected and new iPhone models could hit the floor on September 23, a week later than previously expected.

Nothing is set in stone about these dates, of course. Apple hasn’t even officially announced its expected September 9th iPhone event yet, let alone the new iPhone or its release date. That doesn’t stop us from previewing the event, however.

Apple shares were mostly flat in Tuesday afternoon trading at $109.41. AAPL stock has gained about 4% since the start of 2016.

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