From StockNews.com: According to a prominent Apple Inc. (NASDAQ:AAPL) analyst, the upcoming iPhone 8 (which could also be called the iPhone X) is likely to draw far more interest than its chief rival, the rumored Samsung Galaxy S8.

The educated opinion bodes well for Apple’s new device, which is anticipated to be announced this fall.

Ming-Chi Kuo of KGI Securities, who’s made many prescient predictions about the iPhone in the past, said in a recent note to clients that the Galaxy S8, “lacks sufficiently attractive selling points,” while “the OLED iPhone could well be a bigger draw for consumers.” The report sent to clients was unearthed originally by Apple-focused website 9to5Mac.

Here are Kuo’s full comments on Samsung’s new device:

We project Galaxy S8 shipments of 40-45mn units in 2017F, implying slower momentum compared to Galaxy S7 in 2016 (around 52mn units shipped), attributable to: (1) a one-month difference in comparable sales period;

(2) Galaxy S7 was Samsung’s main promotional flagship model in 4Q16 after termination of Galaxy Note 7 due to the battery explosion issue, hence the higher sales base;

(3) as Galaxy S8 lacks sufficiently attractive selling points (except full-screen design), the OLED iPhone could well be a bigger draw for consumers.

Kuo expects muted demand for the S8, and recommends investors keep their attention on Apple’s impact on the supply chain:

We are conservative on demand for Galaxy S8, and believe its contribution to the supply chain will be limited. Instead we recommend focusing on the sales outlook and supply chain momentum of Apple’s (US) OLED iPhone model.

Kuo has divulged several rumored details about the iPhone 8 in the recent past, including its OLED display, wireless charging, new edge-to-edge glass design, and special function area with no physical home button. This year marks ten years since the introduction of the original iPhone, and most believe Apple truly wants to bring something revolutionary to market once again.

Apple Inc. shares fell $0.34 (-0.24%) in premarket trading Monday. Year-to-date, AAPL has gained 20.66%, versus a 6.33% rise in the benchmark S&P 500 index during the same period.

AAPL currently has a StockNews.com POWR Rating of A (Strong Buy), and is ranked #1 of 28 stocks in the Technology – Hardware category.

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