Amazon Further Bolsters Video Game Portfolio with Curse Inc. Acquisition

amazon-amzn-logoAmazon.com, Inc. (NASDAQ:AMZN) will acquire video game communication specialist Curse Inc. in a move that bolsters the tech firm’s already-formidable video game portfolio.

Details of the transaction weren’t disclosed, but the deal was made through Amazon-owned Twitch, a streaming service for gamers that allows users to broadcast their video game sessions live online. Twitch CEO Emmett Shear commented:

“We’ve long been fans of Curse, which is an innovator in the games industry with a strong culture built around its offerings—from Curse Voice and Curse Client to Gamepedia. While it’s still [the] early days for Twitch and Curse, we’re kindred spirits in many ways and are looking forward to working together to enhance our users’ gaming experience.”

Curse is a communications platform for gamers, allowing voice and text chat, resource and add-on management, and more. It’s the client of choice for serious gamers who require cooperative collaboration with teammates. According to its website, the company reaches over 50 million users per month:

Curse, Inc. reaches over 50 million people every month through its portfolio of web properties, video channels, social media channels, and its desktop application – the Curse Client.

Curse joins Twitch and video game producer Double Helix Games in Amazon’s growing group of video game holdings. Amazon acquired Twitch in August 2014, and Double Helix in February of the same year.

Amazon shares were mostly flat in premarket trading Wednesday at $764.50. AMZN stock has gained 13% since the start of 2016, nearly doubling the performance of the S&P 500 in the same period.

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